Nike
HO26 – Never Miss a Day
A campaign for Nike Global Running, bringing four specialized performance technologies together under one system.
Directed by Simon Bradley, Production by No Problemos & Foxglove, VFX by Electric Theatre Collective, Photography by Frankie Carino, DOP Rina Yang, Styling by Charlotte Patterson, Production Design by Mark Pritchard, Hair by Anita Bujoli, Make up by Johanna Nomiey, Movement Coach Amanuel Kahsai, Featuring Gabrielle Dao and Christophe Dellaunay-Belleville.
Nike Creative Team: Miles Johnson, David Oliva, Emma Otsuka, Mulu Habtemariam, & Becca Gill
A campaign for Nike Global Running, bringing four specialized performance technologies together under one system.
Four distinct worlds take the runner through extreme heat, rain, cold and sweat, each one built around a different FIT and the conditions it’s designed for.
The campaign spans film, photography, social, and retail, with a BTS series revealing the practical effects and craft behind each world.
Directed by Simon Bradley, Production by No Problemos & Foxglove, VFX by Electric Theatre Collective, Photography by Frankie Carino, DOP Rina Yang, Styling by Charlotte Patterson, Production Design by Mark Pritchard, Hair by Anita Bujoli, Make up by Johanna Nomiey, Movement Coach Amanuel Kahsai, Featuring Gabrielle Dao and Christophe Dellaunay-Belleville.
Nike Creative Team: Miles Johnson, David Oliva, Emma Otsuka, Mulu Habtemariam, & Becca Gill
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