Nike
Creative Direction for Nike FA23 NYFW.
With a singular vision to celebrate and empower authentic self-expression through style, a comprehensive campaign featured visionary designers and tastemakers, standout collaborations, and a holistic blend of storytelling methods.
A brand film featured eight influential women on the concrete runway, including the newly crowned world champion, Sha’carri Richardson. The campaign also included an extensive @nikewomen Instagram takeover, a strategic collaboration with HommeGirls producing a widespread NYC zine, and a distinctive NYFW block party in tandem with 'Too Many More'.
We lit up key areas of LA and NYC with massive digital billboards, standout wildpostings, and bespoke hand-painted billboards sprinkled throughout the city.
With a singular vision to celebrate and empower authentic self-expression through style, a comprehensive campaign featured visionary designers and tastemakers, standout collaborations, and a holistic blend of storytelling methods.
A brand film featured eight influential women on the concrete runway, including the newly crowned world champion, Sha’carri Richardson. The campaign also included an extensive @nikewomen Instagram takeover, a strategic collaboration with HommeGirls producing a widespread NYC zine, and a distinctive NYFW block party in tandem with 'Too Many More'.
We lit up key areas of LA and NYC with massive digital billboards, standout wildpostings, and bespoke hand-painted billboards sprinkled throughout the city.
![](https://freight.cargo.site/t/original/i/69757012b35900a2259c72f9a102ba58e4467c9263ff0be4c26f5a46bb17c9de/shacarri-michelle-min.png)
![](https://freight.cargo.site/t/original/i/3637ceae1913b43e22360a6a1d829936264375d44f6f80a65ee9099104de8aa5/diana-min.png)
![](https://freight.cargo.site/t/original/i/1e5cc9774ce42ea2236d4cae84898529250ec79155b15b8a62fb79681d148da4/miyako-midge-min.png)
![](https://freight.cargo.site/t/original/i/3528192fb836fc0416ae7516c6d4dd01455cfa1259198085f8fda92f9618c318/4.jpg)
![](https://freight.cargo.site/t/original/i/c76e15ed1410d64779f48dc3c4cace492fc9a8e82da58fd784fac444ab426737/miyako-min.png)
![](https://freight.cargo.site/t/original/i/5a33e7adcf8ea91895ab3b59092529f0b4b95406ce4346da192c3a40bdf5d301/diana-04.png)