Creative Direction for Nike FA23 NYFW.

With a singular vision to celebrate and empower authentic self-expression through style, a comprehensive campaign featured visionary designers and tastemakers, standout collaborations, and a holistic blend of storytelling methods.
A brand film featured eight influential women on the concrete runway, including the newly crowned world champion, Sha’carri Richardson. The campaign also included an extensive @nikewomen Instagram takeover, a strategic collaboration with HommeGirls producing a widespread NYC zine, and a distinctive NYFW block party in tandem with 'Too Many More'.

We lit up key areas of LA and NYC with massive digital billboards, standout wildpostings, and bespoke hand-painted billboards sprinkled throughout the city.