LUNYA 
Creative direction and design for Lunya 2021 Mother’s Day campaign.

Three unique vignettes celebrate Mom’s best advice as demonstrated by modern daughters. The commercial spots were supported by pairing photography, out of home placements, and an eight page ad spread in the New York Times. Released on Mother’s Day, the spread features custom lettering and some fun extras.

























   



















Eat your greens • If you can’t be good, be safe • Wear your SPF • Work smarter, not harder • Throw caution to the wind • Magic happens outside your comfort zone • Just because you can, doesn’t mean you should • Never go to bed angry • Early bird gets the worm • Second mouse gets the cheese • Don’t slouch • Slow and steady wins the race • Tomorrow is a new day • You can’t make an omelet without breaking some eggs • Keep separate bank accounts • Don’t have sex after chopping jalapeños • Appreciate the little things • You catch more flies with honey • Stand up straight • Quit while you’re still having fun • Measure twice, cut once • If you can’t blind them with brilliance, baffle them with bull • Pick your battles • Bake at 375 • Give it time • Don’t sweat the small stuff • It’s a lot easier to stay out of trouble than it is to get out of trouble • Wear clean underwear • If you have to convince yourself of something the answer is probably no • Don’t cry over spilt milk • Call your mother • Nothing good happens after midnight • Be present • Celebrate bad days with margaritas and tacos • Always have a bottle of chilled champagne in the fridge • Bring a snack • Hair grows back • Better late than never • Enjoy the view • Never break two laws at the same time • You can’t have your cake and eat it too • It takes two to tango • Believe half of what you see and none of what you hear
• It’s better to ask for forgiveness than permission • Go the extra mile • Don’t forget where you came from • Look before you leap • Laughter is the best medicine • Don’t count your chickens before they hatch • Have outrageous dreams • If it was easy, everyone would do it • Always check behind a closed shower curtain • If you want to nap at work, make it look like you are praying • Love what you do and you’ll never work a day in your life • Everybody poops • Sunscreen is cheaper than makeup • Act with integrity • Be hard on the problem and soft on the person • Set boundaries • Stop and smell the roses • Haste makes waste • Learn the difference between need and want • Do it right the first time and you won’t have to do it again • Protect your heart • Listen twice as much as you speak • Use your damn blinker • Don’t let the bastards get you down • Your attitude is always a choice • Every cloud has a silver lining • Mind your manners • Don’t worry about what other people think • Trust your gut • You are not your job • Love hurts • Find your passion • Believe in yourself • No task is beneath you • Be patient and persistent • Under promise, over deliver • Keep nobody waiting • Don’t be a dumbass • Driver picks the music • Sleep on it