BODEWELL
Creative direction and design for skincare brand, Bodewell.
We helped this unique brand focused on eczema and psoriasis sufferers to differentiate itself creatively, overhaul their e-comm experience, direct professional and user photoshoots, establish a digital presence, design in-shipment goods, and create everything else a modern brand needs.
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Our guiding creative direction for Bodewell is to spark confidence. We celebrate real people in their real skin, promoting acceptance, empathy, and beauty in an otherwise impersonal category.
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“Skincare for the rest of us” seeks to highlight individual stories of those with skin conditions to build a larger community organically.
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